Founding Team
2
Founding Team
2
Robert O'Sullivan
Co-Founder
Robert has spent close to a decade in social media listening, analytics, and content strategy. With agency experience at Granite and Olytico, he's worked across some of Ireland and the UK's largest drinks, FMCG, and sport properties. That gave him a deep read on how categories behave on social and where most brands are leaving value on the table.
Oisín Sedgwick
Co-Founder
Oisín brings a rare blend of entrepreneurial experience and brand strategy, having co-founded a health-tech start-up before moving into consumer brand management. His work leading brand and marketing for Black Emerald Irish Whiskey shaped a way of working grounded in commercial instinct, market positioning, and creative decisions.
Founding Team
2
Founding Team
Founding Team
Robert O'Sullivan
Co-Founder
Robert has spent close to a decade in social media listening, analytics, and content strategy. With agency experience at Granite and Olytico, he's worked across some of Ireland and the UK's largest drinks, FMCG, and sport properties. That gave him a deep read on how categories behave on social and where most brands are leaving value on the table.
Oisín Sedgwick
Co-Founder
Oisín brings a rare blend of entrepreneurial experience and brand strategy, having co-founded a health-tech start-up before moving into consumer brand management. His work leading brand and marketing for Black Emerald Irish Whiskey shaped a way of working grounded in commercial instinct, market positioning, and creative decisions.
Robert O'Sullivan
Co-Founder
Robert has spent close to a decade in social media listening, analytics, and content strategy. With agency experience at Granite and Olytico, he's worked across some of Ireland and the UK's largest drinks, FMCG, and sport properties. That gave him a deep read on how categories behave on social and where most brands are leaving value on the table.
Oisín Sedgwick
Co-Founder
Oisín brings a rare blend of entrepreneurial experience and brand strategy, having co-founded a health-tech start-up before moving into consumer brand management. His work leading brand and marketing for Black Emerald Irish Whiskey shaped a way of working grounded in commercial instinct, market positioning, and creative decisions.